IDEA launch
––
d
:––
h
:––
m
:––
s
IRUSA
IDEA
New task
⌘K
Executive Summary
Overview
Gates
3
Phases
Workstreams
Tasks
1
List
Timeline
Calendar
Budget
Reports
Built by Flare Ads LLC
Tasks
Command Palette
Search for a command to run...
226
tasks
196
To do
13
Doing
17
Done
2
Blocked
1
overdue
8% done
List
Timeline
Calendar
Display
Filter
Task
Owner
Priority
Status
Due
All Hands
0/5
Add Task
Throughline presentation deck for all-hands
YS
Yamen Selim
High
Not Started
Aug 15 – 24, 2026
All-hands run of show + AV plan
MA
Mohamed Ali
High
Not Started
Aug 14 – 24, 2026
Ahmed opening announcement speech (all-hands, 2:00 PM Sept 14)
MA
Mohamed Ali
High
Not Started
Aug 19 – Sep 1, 2026
Staff town hall — all-hands presentation with manager talking points + FAQ
MA
Mohamed Ali
Critical
Not Started
Aug 24 – Sep 7, 2026
Coordinate simultaneous digital go-live — 2:00 PM ET trigger
MA
Mohamed Ali
Critical
Not Started
Sep 14
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Brand
0/11
Add Task
Compile all prior logo and identity iterations with rationale
Assign
High
Not Started
Jul 31
Final logo and visual identity — board decision
Gate G4
Assign
Critical
Blocked
Aug 7
Board logo approval (Gate G4 clearance)
Assign
Critical
Not Started
Jul 21 – Aug 7, 2026
Complete visual identity system (master logos, wordmark, lockups, colors, typography)
1/3
Assign
Critical
In Progress
Jul 26 – Aug 10, 2026
Asset freeze date set — changes after freeze are controlled change requests
Assign
High
Not Started
Jul 29 – Aug 10, 2026
Brand standards guide (PDF)
1/3
Assign
High
Not Started
Aug 3 – 14, 2026
Master asset library — approved, archived, and prohibited folders
Assign
High
Not Started
Jul 26 – Aug 14, 2026
IDEA wordmark files (SVG, PNG, AI, EPS — all formats)
Assign
High
Not Started
Jul 27 – Aug 14, 2026
Co-branding rules and do/don't examples
Assign
Normal
Not Started
Aug 17
Accessibility rules for IDEA mark (WCAG contrast)
Assign
Normal
Not Started
Aug 17
Website visual assets (hero image, favicon, OG images)
Assign
High
Not Started
Aug 8 – 24, 2026
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Cascade Comms
0/6
Add Task
Vendor notice template (name-change notification)
Assign
Normal
Not Started
Aug 17
Scholar/imam private briefing plan (AMJA, Yaqeen, Zaytuna-affiliated)
OS
Omar Salah
High
Not Started
Aug 5 – 24, 2026
Partner toolkit: announcement copy, logo files, FAQ link, social cards, co-branding guide
Assign
High
Not Started
Aug 12 – 24, 2026
Key mosque and Muslim community org pre-brief outreach plan
BS
Bushra Salah
High
Not Started
Aug 16 – 24, 2026
Strategic partner / mosque pre-briefs (direct calls + briefing memo)
BS
Bushra Salah
High
Not Started
Aug 23 – Sep 7, 2026
Scholar and imam private briefings complete
OS
Omar Salah
High
Not Started
Aug 25 – Sep 7, 2026
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Content
0/12
Add Task
Confirm content production resources (footage inventory, CEO availability, field stories)
LE
Lucien Etori
High
Not Started
Aug 1
Develop content pillar framework (7 pillars: Continuity/trust, Development/empowerment, Faith in action, American Muslim identity, Proof of impact, People of IDEA, Campaign/emergency)
LE
Lucien Etori
High
Not Started
Jul 21 – Aug 10, 2026
Organic social: launch grid, short-form video, quote cards, FAQ clip series, field content system
LE
Lucien Etori
High
Not Started
Aug 17 – 24, 2026
Produce Week 1 launch content sequence (T–14 to T–1)
LE
Lucien Etori
High
Not Started
Aug 14 – 24, 2026
Confirm media/content capture plan for Africa trip (IShowSpeed streaming throughout)
LE
Lucien Etori
High
Not Started
Aug 17 – Sep 1, 2026
IDEA brand launch video (CEO-led, ~2 min)
1/3
LE
OS
Critical
Not Started
Aug 13 – Sep 1, 2026
Social launch grid (sequence: launch morning → afternoon → D+1 → D+14)
Assign
High
Not Started
Aug 12 – Sep 1, 2026
Produce launch day content package (morning + afternoon)
LE
Lucien Etori
Critical
Not Started
Aug 26 – Sep 7, 2026
Post-launch content series (D+1 to D+14): what changes / what stays, recurring donor reassurance, FAQ clips, field impact
LE
Lucien Etori
High
Not Started
Aug 29 – Sep 7, 2026
Social identity switch — all platforms simultaneously
Assign
Critical
Not Started
Sep 14
Evergreen content series (D+15 to D+45): acquisition creative, regional stories, influencer content, donor conversion
LE
Lucien Etori
High
Not Started
Sep 9 – 21, 2026
Annual report redesign brief (first IDEA annual report)
Assign
Normal
Not Started
Oct 15
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Donor Relations
0/11
Add Task
Segment donor file (top/major, recurring, active, lapsed, first-time, institutional, event-based)
1/3
OS
BS
High
Not Started
Jul 22 – Aug 10, 2026
Send calendar — single doc, suppression rules, veto authority designated
BS
Bushra Salah
High
Not Started
Jul 22 – Aug 10, 2026
Draft recurring-donor continuity message (no action required unless reauth necessary)
Assign
High
Not Started
Jul 31 – Aug 17, 2026
Prepare personalized CEO outreach package for top donors
OS
Omar Salah
High
Not Started
Aug 17 – 24, 2026
Update call-center and Donor Stewardship Services scripts
Assign
High
Not Started
Aug 7 – 24, 2026
Create donor escalation paths for legal, account, restricted-fund, zakat, and payment questions
Assign
High
Not Started
Aug 15 – 24, 2026
Call-center rehearsal (scripts, escalation, Q&A practiced)
Assign
High
Not Started
Aug 20 – Sep 7, 2026
Top donor pre-briefs — CEO personal outreach (letter + optional calls/visits)
OS
Omar Salah
Critical
Not Started
Aug 25 – Sep 7, 2026
Donor attrition monitoring — daily (first 21 days), then weekly
OS
Omar Salah
High
Not Started
Aug 31 – Sep 14, 2026
Support ticket taxonomy tracking ('why the change', EIN, donation safety, lawsuit)
Assign
High
Not Started
Sep 2 – 14, 2026
Major donor in-person visit schedule
OS
Omar Salah
High
Not Started
Sep 26 – Oct 15, 2026
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Events
0/8
Add Task
Dollar-amount media protocol for gala announcements
OS
Omar Salah
High
Not Started
Jul 22 – Aug 1, 2026
Quarterly gala program — 4 galas/year structure and calendar
OS
Omar Salah
High
Not Started
Aug 1 – 10, 2026
Quarterly gala Q4 2026 venue and partner selection
OS
Omar Salah
High
Not Started
Aug 16 – Sep 1, 2026
Events / regional: stage script, signage, booth kit, content capture brief, post-event follow-up
Assign
High
Not Started
Aug 20 – Sep 1, 2026
Quarterly gala production standard operating procedure
BS
Bushra Salah
Normal
Not Started
Sep 15
Event calendar through year-end (year-end giving, MAS follow-up, Q1 prep)
OS
Omar Salah
High
Not Started
Sep 23 – Oct 1, 2026
MAS Convention activation plan locked (Dec 26–28)
OS
Omar Salah
High
Not Started
Oct 25 – Nov 11, 2026
MAS Convention activation — full execution (Dec 26–28, 2026)
OS
Omar Salah
High
Not Started
Nov 19 – Dec 1, 2026
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Influencer
0/15
Add Task
Dollar-amount media protocol for influencer campaigns
OS
Omar Salah
High
Not Started
Jul 21 – Aug 1, 2026
Draft Africa influencer trip proposal document
OS
Omar Salah
High
Not Started
Jul 12 – Aug 1, 2026
Confirm influencer program budget and compensation model
OS
Omar Salah
High
Not Started
Aug 1
Establish single approved influencer list with Lena and IRUSA stakeholders
OS
Omar Salah
High
Not Started
Aug 10
Obtain David's influencer list and establish single approved list with Lena/IRUSA
OS
Omar Salah
High
Not Started
Jul 25 – Aug 10, 2026
Anchor talent outreach — route through foundations, not agents
OS
Omar Salah
High
Not Started
Jul 22 – Aug 10, 2026
Define project grant structure for Africa trip
OS
Omar Salah
High
Not Started
Jul 27 – Aug 10, 2026
Execute NDA / confidentiality agreements with endorsers
OS
Omar Salah
High
Not Started
Jul 31 – Aug 14, 2026
Negotiate and sign formal endorsement agreements
OS
Omar Salah
High
Not Started
Aug 3 – 17, 2026
Endorser controlled pilot: leadership announcement amplification + one program story
OS
Omar Salah
Normal
Not Started
Sep 1
Endorser delivery instructions (post-launch content)
Assign
Normal
Not Started
Sep 7
Endorser footage collected and edited
LE
Lucien Etori
High
Not Started
Aug 31 – Sep 17, 2026
Endorsement content published on IDEA social channels
Assign
Normal
Not Started
Sep 21
Influencer pilot performance report (reach, engagement, donor conversion, cost per donor)
OS
Omar Salah
Normal
Not Started
Oct 1
Influencer ongoing ambassador program
OS
Omar Salah
Normal
Not Started
Oct 15
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Internal Comms
0/4
Add Task
Staff talking points document
Assign
High
Not Started
Aug 5 – 17, 2026
Tiered staff cascade plan (executives → directors → all-staff → volunteers → vendors)
1/3
MA
Mohamed Ali
High
Not Started
Aug 10 – 17, 2026
Update HR materials: TriNet/HRIS, offer letters, onboarding, job postings
Assign
Normal
Not Started
Aug 24
Email signature update — all-staff IT rollout
Assign
Normal
Not Started
Sep 14
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Legal
4/15
Add Task
Confirm legal entity path, EIN status, board resolution requirements
MS
Maha Sayed
Critical
Not Started
Jul 28
Maintain one legal issue log (owner, deadline, risk, permitted language)
Assign
Normal
Not Started
Aug 1
External narrative and legal-comms sign-off
Gate G6
Assign
Critical
Blocked
Aug 8
Final public name — IDEA confirmed
Gate G1
Assign
Critical
Done
Aug 10
Entity path and legal name-change documentation
Gate G2
Assign
Critical
Done
Aug 10
Comprehensive trademark clearance, all classes
Gate G3
Assign
Critical
Done
Aug 10
Obtain and validate comprehensive trademark clearance documentation
Assign
Critical
Done
Aug 10
Draft legal-comms approved external narrative (Gate G6)
Assign
Critical
Not Started
Jul 30 – Aug 10, 2026
Draft Syria fundraising alternative-path workflow
Assign
High
Not Started
Jul 26 – Aug 10, 2026
Processor continuity confirmation — GoFundMe Pro / Stripe DBA update
Assign
High
Not Started
Jul 28 – Aug 10, 2026
Update articles, bylaws, board resolutions, and signature authorities
Assign
High
Not Started
Jul 30 – Aug 14, 2026
Create evidence pack for vendors and platforms (W-9, EIN, name-change certificate)
Assign
High
Not Started
Jul 29 – Aug 14, 2026
Legal and ethics review — disclosure compliance, no undisclosed sponsorship
Assign
High
Not Started
Jul 28 – Aug 17, 2026
State charitable solicitation registrations (all active states)
Assign
High
Not Started
Aug 10 – 17, 2026
Review and update all vendor contracts for brand references
Assign
Normal
Not Started
Aug 17
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Marketing Strategy
0/12
Add Task
Confirm marketing objectives and KPI framework
OS
Omar Salah
High
Not Started
Jul 31
Confirm marketing campaign calendar (year-end, MAS, send limits, Ramadan workback)
MA
Mohamed Ali
High
Not Started
Aug 1
Email / SMS: segmentation, suppression, send calendar, QA checklist
MA
Mohamed Ali
High
Not Started
Aug 9 – 17, 2026
Marketing measurement dashboard live (fundraising, digital, email, brand, content, operations, donor trust)
YS
Yamen Selim
High
Not Started
Aug 30 – Sep 14, 2026
Email wave 1 — segmented donor announcement
MA
Mohamed Ali
Critical
Not Started
Sep 14
Monthly giving acquisition campaign
Assign
Normal
Not Started
Sep 15
Domestic impact campaign (American roots and local service)
Assign
Normal
Not Started
Oct 1
Long-term development campaign (differentiate IDEA's strategic direction)
Assign
Normal
Not Started
Oct 1
Pre-Ramadan campaign build
Assign
High
Not Started
Dec 27, 2026 – Jan 15, 2027
Pre-Ramadan audience building and creative testing
Assign
High
Not Started
Jan 5 – 15, 2027
Ramadan creative and landing pages approved (6 weeks before start)
Assign
Critical
Not Started
Jan 23 – Feb 1, 2027
Ramadan 2027 integrated campaign — email, SMS, paid, social, events, partners, donor stewardship
Assign
Critical
Not Started
Feb 14 – Mar 1, 2027
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Operations
4/41
Add Task
Define meeting duration standard (25/55 minutes to allow breaks)
LE
Lucien Etori
Normal
Done
Jul 22
Update rollout plan in repository with Sept 14 re-baseline and three-bucket structure
MA
Mohamed Ali
High
In Progress
Jul 22
Share executive readout draft with Lucien for feedback
YS
Yamen Selim
Critical
Not Started
Jul 25
Executive readout — three-bucket summary page (for Friday board meeting)
YS
Yamen Selim
Critical
In Progress
Jul 25
Validate gate status and inventory all open items
OS
Omar Salah
High
In Progress
Jul 28
Confirm daily 15-minute core stand-up schedule (priorities, blockers, approvals)
MA
Mohamed Ali
High
Not Started
Jul 28
Confirm interim marketing team mandate and three-day office cadence
OS
Omar Salah
High
Not Started
Jul 28
Confirm three-day office mandate (Mon/Wed/Thu — Omar, Mohamed, Bushra)
OS
Omar Salah
Critical
Done
Jul 28
Prepare board decision package — executive summary + simplified board deck
BS
Bushra Salah
Critical
Not Started
Jul 31
Prepare three budget scenarios (Lean / Recommended / Accelerated) for board
F
Finance
Critical
Not Started
Jul 31
Establish weekly executive checkpoint (decisions, red risks, budget, timeline)
OS
Omar Salah
High
Not Started
Jul 31
Establish weekly integrated planning meeting (Marketing, FD, Programs, DEA, IT, Finance)
MA
Mohamed Ali
High
Not Started
Jul 31
Establish 30-minute department clinic schedule (Marketing + department owner — Finance prioritized)
MA
Mohamed Ali
Normal
Not Started
Jul 31
Document intake and triage process (accept / clarify / schedule / combine / decline — 1 business day)
MA
Mohamed Ali
High
Not Started
Jul 31
Set up ClickUp intake board for all marketing requests
MA
Mohamed Ali
High
Not Started
Jul 31
Define consolidated feedback process (no serial, conflicting review chains)
MA
Mohamed Ali
High
Not Started
Jul 24 – Aug 1, 2026
No-production-without-brief rule — enforce named owner, final brief, approver, due date, source materials
MA
Mohamed Ali
High
Not Started
Jul 23 – Aug 1, 2026
Team weekly planning (Sundus and/or Mariam)
Assign
Normal
Not Started
Aug 1
Management bi-weekly check-in (Mohamed and/or Bushra)
MA
Mohamed Ali
Normal
Not Started
Aug 1
C-suite monthly reporting cadence (Omar and Lucien as primary POCs)
OS
Omar Salah
Normal
Not Started
Aug 1
Establish approval model matrix — content type → required approvals
MA
Mohamed Ali
High
Not Started
Aug 1
Document service-level agreements (SLAs) for all request types
MA
Mohamed Ali
High
Not Started
Aug 1
Define prioritization scoring model (legal necessity, revenue impact, fixed date, audience reach, strategic alignment, effort, dependency risk)
MA
Mohamed Ali
High
Not Started
Aug 1
Weekly reporting template (shipped work, next 7-day plan, requests status, budget, performance, decisions, risks)
MA
Mohamed Ali
Normal
Not Started
Aug 1
Tag reusable assets; archive all shipped work with naming convention
MA
Mohamed Ali
Normal
Not Started
Aug 10
Establish analytics and tracking confirmation step before any release
YS
Yamen Selim
Normal
Not Started
Aug 10
Create master campaign calendar and send conflict checker
BS
Bushra Salah
High
Not Started
Aug 2 – 10, 2026
Budget envelope and procurement authority
Gate G7
Assign
Critical
In Progress
Aug 14
Launch date lock — September 14, 2026 confirmed
Gate G8
Assign
Critical
Done
Aug 14
Lock launch date and define go/no-go criteria
Assign
Critical
Done
Aug 14
Assign operational rebrand lead for each office
Assign
Normal
Not Started
Aug 17
On-call coverage plan for Sept 14 launch day
MA
Mohamed Ali
High
Not Started
Aug 26 – Sep 7, 2026
War room staffed, issue log live, communication bridge ready
MA
Mohamed Ali
Critical
Not Started
Sep 1 – 10, 2026
Launch war room setup — staffed, issue log live, executive pulse reporting
MA
Mohamed Ali
Critical
Not Started
Sep 2 – 10, 2026
Go/no-go checklist reviewed and signed off
MA
Mohamed Ali
Critical
Not Started
Aug 25 – Sep 12, 2026
Success thresholds monitoring (go/no-go limits for downtime, failed payments, cancellations, deliverability)
MA
Mohamed Ali
High
Not Started
Sep 1 – 14, 2026
Daily executive dashboard — donations, site health, support volume, sentiment
MA
Mohamed Ali
High
Not Started
Aug 25 – Sep 14, 2026
Post-production lessons log — performance and learning capture for all major launches
Assign
Normal
Not Started
Sep 21
Weekly executive performance dashboard (work shipped, next-week plan, budget, campaign metrics, risks)
MA
Mohamed Ali
High
Not Started
Sep 4 – 21, 2026
Brand adoption audit — lessons learned
MA
Mohamed Ali
Normal
Not Started
Oct 15
Regional office leads check-in + asset adoption audit
MA
Mohamed Ali
Normal
Not Started
Oct 15
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Paid Media
0/10
Add Task
Audit current paid media spend, channels, historical ROAS/CAC
MA
Mohamed Ali
High
Not Started
Jul 31
Paid media: prepare suppression lists and pixel verification
Assign
Normal
Not Started
Aug 24
Paid media: brand-defense search campaign setup (Google Ads)
Assign
High
Not Started
Aug 18 – Sep 1, 2026
Paid media: Meta launch campaign plan and creative variants
Assign
Normal
Not Started
Sep 1
Launch ROAS monitoring dashboard — real-time
YS
Yamen Selim
Normal
Not Started
Sep 14
Paid search defense live (launch day)
Assign
High
Not Started
Sep 14
Retargeting and recovery campaign (always-on)
Assign
High
Not Started
Sep 7 – 15, 2026
Core humanitarian evergreen campaign (acquisition around high-performing causes)
Assign
Normal
Not Started
Sep 15
Brand search defense campaign — always-on (Google Ads)
Assign
High
Not Started
Sep 5 – 15, 2026
Post-launch attribution report (4-week)
Assign
Normal
Not Started
Oct 14
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
PR & Media
0/9
Add Task
Create 30-question rapid-response bank and approval matrix
Assign
High
Not Started
Aug 6 – 17, 2026
Crisis communications plan
Assign
High
Not Started
Aug 4 – 17, 2026
Finalize press release + CEO quote library
Assign
High
Not Started
Aug 14 – 24, 2026
Press kit (press release, CEO quote, spokespeople Q&A, media contact list, brand kit)
1/3
Assign
High
Not Started
Aug 23 – Sep 1, 2026
Press / earned media: press kit, spokespeople, Q&A, media contact list
Assign
High
Not Started
Aug 25 – Sep 1, 2026
Brief key journalists pre-launch (embargoed)
Assign
High
Not Started
Sep 7
Coordinate press release timing + legal-comms final review
Assign
Critical
Not Started
Sep 14
Adversarial media monitoring — Middle East Forum, Washington Times, Ways and Means, IRW counsel
BS
Bushra Salah
High
Not Started
Sep 4 – 14, 2026
Brand sentiment monitoring — Arabic and English social + WhatsApp ambassador pulse
Assign
Normal
Not Started
Sep 15
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Procurement
0/13
Add Task
Prioritize procurement by category: launch-critical / event-critical / operational / deferrable
Assign
High
Not Started
Jul 17 – Aug 1, 2026
Scope HQ and regional signage, event backdrops, tablecloths, banners
Assign
Critical
Not Started
Jul 27 – Aug 7, 2026
Scope event booth materials (podium, donation boxes, step-and-repeat)
Assign
High
Not Started
Aug 2 – 10, 2026
All swag orders placed (badges, apparel, totes, notebooks, FD booth materials)
Assign
High
Not Started
Aug 1 – 14, 2026
Centralized vendor specifications to prevent regional inconsistency
Assign
Normal
Not Started
Aug 14
Inventory legacy branded materials and disposition policy
Assign
Normal
Not Started
Aug 17
Contingency stock and temporary overlays for events before permanent materials arrive
Assign
High
Not Started
Jul 29 – Aug 17, 2026
Donor mail supplies ordered (envelopes, business reply mail)
Assign
Normal
Not Started
Aug 24
Update signage, stationery, procurement templates, property management records
Assign
High
Not Started
Aug 17 – 24, 2026
Event collateral orders placed (banners, signage, pull-ups, tablecloths)
Assign
High
Not Started
Aug 7 – 24, 2026
Pack and ship all swag to Virginia venue
Assign
High
Not Started
Sep 7
Procurement and physical asset tracking (quantities, delivery locations, contingency stock)
Assign
Normal
Not Started
Sep 15
Event collateral for MAS (booth, signage, experiential)
Assign
High
Not Started
Nov 18 – Dec 1, 2026
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Programs & Partners
0/5
Add Task
Complete list of active projects, implementing partners, agreements, signage, beneficiary-facing materials
Assign
High
Not Started
Jul 29 – Aug 10, 2026
Classify each partner by transition risk (immediate legal / courtesy notice / contract amendment / no action)
Assign
High
Not Started
Aug 9 – 17, 2026
Partner-facing transition letters and translated materials
Assign
High
Not Started
Aug 25 – Sep 1, 2026
Track partner outreach acknowledgement and required follow-up
Assign
Normal
Not Started
Sep 1
Confirm restricted grants, banking instructions, program approvals continue without interruption
Assign
Critical
Not Started
Aug 31 – Sep 7, 2026
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask
Website
1/25
Add Task
Meta Business Manager re-verification
YS
Yamen Selim
High
Not Started
Jul 12 – Aug 1, 2026
Google Ad Grants re-verification (assume 60-day blackout window)
YS
Yamen Selim
High
Not Started
Jul 13 – Aug 1, 2026
GoFundMe Pro rebrand — basic rebrand ~2 weeks; full rebrand 4–6 weeks
YS
Yamen Selim
High
Not Started
Jul 12 – Aug 1, 2026
Email sender domain: SPF, DKIM, DMARC for new domain — begin warm-up
YS
Yamen Selim
Critical
Not Started
Jul 24 – Aug 1, 2026
Confirm final domain strategy (idea.us, idea.org, defensive registrations)
YS
Yamen Selim
High
Not Started
Aug 1
Domain and email transition strategy locked
Gate G5
Assign
Critical
Done
Aug 10
Map all domains, URLs, forms, campaign pages, apps, integrations, SSO connections, APIs, analytics
1/3
YS
MA
Critical
Not Started
Jul 24 – Aug 10, 2026
Stripe business profile update (DBA path)
Assign
High
Not Started
Jul 21 – Aug 10, 2026
Google Workspace domain transition plan
YS
Yamen Selim
High
Not Started
Jul 26 – Aug 10, 2026
Jackson River / Springboard scope and timeline confirmation (potentially 2 months)
YS
Yamen Selim
High
Not Started
Jul 23 – Aug 10, 2026
Transition landing page build (why / what changes / what stays / CEO video / FAQ / donation continuity)
1/3
Assign
Critical
Not Started
Aug 10 – 24, 2026
Salesforce CRM name and template updates
YS
Yamen Selim
High
Not Started
Aug 11 – 24, 2026
NetSuite / back-office system name updates
Assign
Normal
Not Started
Aug 24
Rollback plan documented for all critical systems
YS
Yamen Selim
High
Not Started
Aug 8 – 24, 2026
Website / SEO: transition hub, FAQ, CEO video, redirect map, metadata, analytics
YS
Yamen Selim
High
Not Started
Aug 5 – 24, 2026
Transition landing page live on irusa.org
YS
Yamen Selim
Critical
Not Started
Aug 20 – Sep 7, 2026
Full system smoke tests — donations, CRM, email, receipts, refunds
YS
Yamen Selim
Critical
Not Started
Aug 22 – Sep 7, 2026
End-to-end donation testing (GoFundMe Pro, Stripe, Classy)
YS
Yamen Selim
Critical
Not Started
Aug 30 – Sep 7, 2026
Email authentication validated (SPF, DKIM, DMARC pass)
YS
Yamen Selim
Critical
Not Started
Aug 21 – Sep 7, 2026
Customer.io from-name + domain update
YS
Yamen Selim
High
Not Started
Sep 7
Final website QA (no severity-1 defect; rollback ready)
YS
Yamen Selim
Critical
Not Started
Sep 12
URL switch + redirect implementation — simultaneous with go-live
YS
Yamen Selim
Critical
Not Started
Sep 14
Social handle name changes (all platforms, 30-min window)
YS
Yamen Selim
Critical
Not Started
Sep 14
GoFundMe Pro Supporter Centre profile update
YS
Yamen Selim
Normal
Not Started
Sep 14
Technical fixes and system/vendor completion
YS
Yamen Selim
High
Not Started
Sep 16 – Oct 1, 2026
Add Task
↵
name
⌘↵
task
⌘⇧↵
subtask