Executive Readout
IDEA rebrand · launch Sep 14, 2026 · generated Jul 24, 2026
Consolidated Rollout Plan
| Workstream | Done | Open | Blocked |
|---|---|---|---|
| Legal | 4 | 10 | 1 |
| Brand | 2 | 15 | 1 |
| Website | 3 | 27 | 0 |
| Internal Comms | 1 | 6 | 0 |
| Cascade Comms | 0 | 6 | 0 |
| Events | 0 | 2 | 0 |
| Donor Relations | 1 | 13 | 0 |
| Operations | 2 | 11 | 0 |
| All Hands | 0 | 5 | 0 |
| Procurement | 0 | 12 | 0 |
| Programs & Partners | 0 | 5 | 0 |
Marketing Plan Through Ramadan
| Workstream | Done | Open | Blocked |
|---|---|---|---|
| PR & Media | 0 | 3 | 0 |
| Paid Media | 0 | 8 | 0 |
| Content | 0 | 9 | 0 |
| Influencer | 0 | 8 | 0 |
| Marketing Strategy | 0 | 10 | 0 |
Interim Marketing Operating Model
| Workstream | Done | Open | Blocked |
|---|
Gates (RAG)
- G1Final public name — IDEA confirmedAug 10, 2026Green
- G2Entity path and legal name-change documentationAug 10, 2026Green
- G3Comprehensive trademark clearance, all classesAug 10, 2026Green
- G4Final logo and visual identity — board decisionAug 7, 2026Red
- G5Domain and email transition strategy lockedAug 10, 2026Green
- G6External narrative and legal-comms sign-offAug 8, 2026Red
- G7Budget envelope and procurement authorityAug 14, 2026Amber
- G8Launch date lock — September 14, 2026 confirmedAug 14, 2026Green