Task Export
IDEA rebrand · launch Sep 14, 2026 · generated Jul 24, 2026
| Task | Bucket | Status | Owner | Due |
|---|---|---|---|---|
| Confirm legal entity path, EIN status, board resolution requirements | Rollout Plan | Not Started | Maha Sayed | Jul 28, 2026 |
| Maintain one legal issue log (owner, deadline, risk, permitted language) | Rollout Plan | Not Started | — | Aug 1, 2026 |
| Draft Syria fundraising alternative-path workflow | Rollout Plan | Not Started | — | Aug 10, 2026 |
| Processor continuity confirmation — GoFundMe Pro / Stripe DBA update | Rollout Plan | Not Started | — | Aug 10, 2026 |
| Obtain and validate comprehensive trademark clearance documentation | Rollout Plan | Done | — | Aug 10, 2026 |
| Draft legal-comms approved external narrative (Gate G6) | Rollout Plan | Not Started | — | Aug 10, 2026 |
| Create evidence pack for vendors and platforms (W-9, EIN, name-change certificate) | Rollout Plan | Not Started | — | Aug 14, 2026 |
| Update articles, bylaws, board resolutions, and signature authorities | Rollout Plan | Not Started | — | Aug 14, 2026 |
| Review and update all vendor contracts for brand references | Rollout Plan | Not Started | — | Aug 17, 2026 |
| State charitable solicitation registrations (all active states) | Rollout Plan | Not Started | — | Aug 17, 2026 |
| Compile all prior logo and identity iterations with rationale | Rollout Plan | Not Started | — | Jul 31, 2026 |
| Logo suite finalized | Rollout Plan | Done | — | Aug 2, 2026 |
| Color and type tokens | Rollout Plan | In Progress | — | Aug 6, 2026 |
| Outline and structure | Rollout Plan | Done | — | Aug 6, 2026 |
| Board logo approval (Gate G4 clearance) | Rollout Plan | Not Started | — | Aug 7, 2026 |
| Complete visual identity system (master logos, wordmark, lockups, colors, typography) | Rollout Plan | In Progress | — | Aug 10, 2026 |
| Asset freeze date set — changes after freeze are controlled change requests | Rollout Plan | Not Started | — | Aug 10, 2026 |
| Lockups and wordmark exports | Rollout Plan | Not Started | — | Aug 10, 2026 |
| Design and layout | Rollout Plan | In Progress | — | Aug 10, 2026 |
| Legal and exec review | Rollout Plan | Not Started | — | Aug 14, 2026 |
| IDEA wordmark files (SVG, PNG, AI, EPS — all formats) | Rollout Plan | Not Started | — | Aug 14, 2026 |
| Brand standards guide (PDF) | Rollout Plan | Not Started | — | Aug 14, 2026 |
| Master asset library — approved, archived, and prohibited folders | Rollout Plan | Not Started | — | Aug 14, 2026 |
| Co-branding rules and do/don't examples | Rollout Plan | Not Started | — | Aug 17, 2026 |
| Accessibility rules for IDEA mark (WCAG contrast) | Rollout Plan | Not Started | — | Aug 17, 2026 |
| Website visual assets (hero image, favicon, OG images) | Rollout Plan | Not Started | — | Aug 24, 2026 |
| GoFundMe Pro rebrand — basic rebrand ~2 weeks; full rebrand 4–6 weeks | Rollout Plan | Not Started | Yamen Selim | Aug 1, 2026 |
| Confirm final domain strategy (idea.us, idea.org, defensive registrations) | Rollout Plan | Not Started | Yamen Selim | Aug 1, 2026 |
| Meta Business Manager re-verification | Rollout Plan | Not Started | Yamen Selim | Aug 1, 2026 |
| Email sender domain: SPF, DKIM, DMARC for new domain — begin warm-up | Rollout Plan | Not Started | Yamen Selim | Aug 1, 2026 |
| Google Ad Grants re-verification (assume 60-day blackout window) | Rollout Plan | Not Started | Yamen Selim | Aug 1, 2026 |
| Inventory domains and URLs | Rollout Plan | Done | Yamen Selim | Aug 2, 2026 |
| Inventory integrations and SSO | Rollout Plan | In Progress | Yamen Selim | Aug 6, 2026 |
| Map all domains, URLs, forms, campaign pages, apps, integrations, SSO connections, APIs, analytics | Rollout Plan | Not Started | Yamen Selim | Aug 10, 2026 |
| Jackson River / Springboard scope and timeline confirmation (potentially 2 months) | Rollout Plan | Not Started | Yamen Selim | Aug 10, 2026 |
| Google Workspace domain transition plan | Rollout Plan | Not Started | Yamen Selim | Aug 10, 2026 |
| Stripe business profile update (DBA path) | Rollout Plan | Not Started | — | Aug 10, 2026 |
| Draft redirect map | Rollout Plan | Not Started | Yamen Selim | Aug 10, 2026 |
| Copy and FAQ | Rollout Plan | Done | — | Aug 16, 2026 |
| Build and CEO video embed | Rollout Plan | In Progress | — | Aug 20, 2026 |
| Rollback plan documented for all critical systems | Rollout Plan | Not Started | Yamen Selim | Aug 24, 2026 |
| Cross-browser QA | Rollout Plan | Not Started | — | Aug 24, 2026 |
| Transition landing page build (why / what changes / what stays / CEO video / FAQ / donation continuity) | Rollout Plan | Not Started | — | Aug 24, 2026 |
| NetSuite / back-office system name updates | Rollout Plan | Not Started | — | Aug 24, 2026 |
| Salesforce CRM name and template updates | Rollout Plan | Not Started | Yamen Selim | Aug 24, 2026 |
| Full system smoke tests — donations, CRM, email, receipts, refunds | Rollout Plan | Not Started | Yamen Selim | Sep 7, 2026 |
| Customer.io from-name + domain update | Rollout Plan | Not Started | Yamen Selim | Sep 7, 2026 |
| Email authentication validated (SPF, DKIM, DMARC pass) | Rollout Plan | Not Started | Yamen Selim | Sep 7, 2026 |
| End-to-end donation testing (GoFundMe Pro, Stripe, Classy) | Rollout Plan | Not Started | Yamen Selim | Sep 7, 2026 |
| Transition landing page live on irusa.org | Rollout Plan | Not Started | Yamen Selim | Sep 7, 2026 |
| Final website QA (no severity-1 defect; rollback ready) | Rollout Plan | Not Started | Yamen Selim | Sep 12, 2026 |
| GoFundMe Pro Supporter Centre profile update | Rollout Plan | Not Started | Yamen Selim | Sep 14, 2026 |
| URL switch + redirect implementation — simultaneous with go-live | Rollout Plan | Not Started | Yamen Selim | Sep 14, 2026 |
| Social handle name changes (all platforms, 30-min window) | Rollout Plan | Not Started | Yamen Selim | Sep 14, 2026 |
| Technical fixes and system/vendor completion | Rollout Plan | Not Started | Yamen Selim | Oct 1, 2026 |
| Exec and director brief | Rollout Plan | Done | Mohamed Ali | Aug 9, 2026 |
| All-staff deck | Rollout Plan | In Progress | Mohamed Ali | Aug 13, 2026 |
| Tiered staff cascade plan (executives → directors → all-staff → volunteers → vendors) | Rollout Plan | Not Started | Mohamed Ali | Aug 17, 2026 |
| Volunteer and vendor notice | Rollout Plan | Not Started | Mohamed Ali | Aug 17, 2026 |
| Staff talking points document | Rollout Plan | Not Started | — | Aug 17, 2026 |
| Update HR materials: TriNet/HRIS, offer letters, onboarding, job postings | Rollout Plan | Not Started | — | Aug 24, 2026 |
| Email signature update — all-staff IT rollout | Rollout Plan | Not Started | — | Sep 14, 2026 |
| Vendor notice template (name-change notification) | Rollout Plan | Not Started | — | Aug 17, 2026 |
| Scholar/imam private briefing plan (AMJA, Yaqeen, Zaytuna-affiliated) | Rollout Plan | Not Started | Omar Salah | Aug 24, 2026 |
| Key mosque and Muslim community org pre-brief outreach plan | Rollout Plan | Not Started | Bushra Salah | Aug 24, 2026 |
| Partner toolkit: announcement copy, logo files, FAQ link, social cards, co-branding guide | Rollout Plan | Not Started | — | Aug 24, 2026 |
| Strategic partner / mosque pre-briefs (direct calls + briefing memo) | Rollout Plan | Not Started | Bushra Salah | Sep 7, 2026 |
| Scholar and imam private briefings complete | Rollout Plan | Not Started | Omar Salah | Sep 7, 2026 |
| MAS Convention activation plan locked (Dec 26–28) | Rollout Plan | Not Started | Omar Salah | Nov 11, 2026 |
| MAS Convention activation — full execution (Dec 26–28, 2026) | Rollout Plan | Not Started | Omar Salah | Dec 1, 2026 |
| Pull CRM extract | Rollout Plan | Done | Omar Salah | Aug 2, 2026 |
| Define segments | Rollout Plan | In Progress | Omar Salah | Aug 6, 2026 |
| Segment donor file (top/major, recurring, active, lapsed, first-time, institutional, event-based) | Rollout Plan | Not Started | Omar Salah | Aug 10, 2026 |
| Validate and tag | Rollout Plan | Not Started | Omar Salah | Aug 10, 2026 |
| Send calendar — single doc, suppression rules, veto authority designated | Rollout Plan | Not Started | Bushra Salah | Aug 10, 2026 |
| Draft recurring-donor continuity message (no action required unless reauth necessary) | Rollout Plan | Not Started | — | Aug 17, 2026 |
| Prepare personalized CEO outreach package for top donors | Rollout Plan | Not Started | Omar Salah | Aug 24, 2026 |
| Update call-center and Donor Stewardship Services scripts | Rollout Plan | Not Started | — | Aug 24, 2026 |
| Create donor escalation paths for legal, account, restricted-fund, zakat, and payment questions | Rollout Plan | Not Started | — | Aug 24, 2026 |
| Top donor pre-briefs — CEO personal outreach (letter + optional calls/visits) | Rollout Plan | Not Started | Omar Salah | Sep 7, 2026 |
| Call-center rehearsal (scripts, escalation, Q&A practiced) | Rollout Plan | Not Started | — | Sep 7, 2026 |
| Donor attrition monitoring — daily (first 21 days), then weekly | Rollout Plan | Not Started | Omar Salah | Sep 14, 2026 |
| Support ticket taxonomy tracking ('why the change', EIN, donation safety, lawsuit) | Rollout Plan | Not Started | — | Sep 14, 2026 |
| Major donor in-person visit schedule | Rollout Plan | Not Started | Omar Salah | Oct 15, 2026 |
| Crisis communications plan | Rollout Plan | Not Started | — | Aug 17, 2026 |
| Create 30-question rapid-response bank and approval matrix | Rollout Plan | Not Started | — | Aug 17, 2026 |
| Press release | Rollout Plan | Done | — | Aug 24, 2026 |
| Finalize press release + CEO quote library | Rollout Plan | Not Started | — | Aug 24, 2026 |
| Spokesperson Q&A | Rollout Plan | In Progress | — | Aug 28, 2026 |
| Media contact list | Rollout Plan | Not Started | — | Sep 1, 2026 |
| Press kit (press release, CEO quote, spokespeople Q&A, media contact list, brand kit) | Rollout Plan | Not Started | — | Sep 1, 2026 |
| Brief key journalists pre-launch (embargoed) | Rollout Plan | Not Started | — | Sep 7, 2026 |
| Coordinate press release timing + legal-comms final review | Rollout Plan | Not Started | — | Sep 14, 2026 |
| Launch ROAS monitoring dashboard — real-time | Rollout Plan | Not Started | Yamen Selim | Sep 14, 2026 |
| Post-launch attribution report (4-week) | Rollout Plan | Not Started | — | Oct 14, 2026 |
| Confirm interim marketing team mandate and three-day office cadence | Rollout Plan | Not Started | Omar Salah | Jul 28, 2026 |
| Validate gate status and inventory all open items | Rollout Plan | In Progress | Omar Salah | Jul 28, 2026 |
| Prepare three budget scenarios (Lean / Recommended / Accelerated) for board | Rollout Plan | Not Started | Finance | Jul 31, 2026 |
| Prepare board decision package — executive summary + simplified board deck | Rollout Plan | Not Started | Bushra Salah | Jul 31, 2026 |
| Lock launch date and define go/no-go criteria | Rollout Plan | Done | — | Aug 14, 2026 |
| Assign operational rebrand lead for each office | Rollout Plan | Not Started | — | Aug 17, 2026 |
| War room staffed, issue log live, communication bridge ready | Rollout Plan | Not Started | Mohamed Ali | Sep 10, 2026 |
| Go/no-go checklist reviewed and signed off | Rollout Plan | Not Started | Mohamed Ali | Sep 12, 2026 |
| Daily executive dashboard — donations, site health, support volume, sentiment | Rollout Plan | Not Started | Mohamed Ali | Sep 14, 2026 |
| Brand adoption audit — lessons learned | Rollout Plan | Not Started | Mohamed Ali | Oct 15, 2026 |
| Regional office leads check-in + asset adoption audit | Rollout Plan | Not Started | Mohamed Ali | Oct 15, 2026 |
| Script and storyboard | Rollout Plan | Done | Lucien Etori | Aug 24, 2026 |
| Shoot and record CEO | Rollout Plan | In Progress | Lucien Etori | Aug 28, 2026 |
| Edit and caption | Rollout Plan | Not Started | Lucien Etori | Sep 1, 2026 |
| Social launch grid (sequence: launch morning → afternoon → D+1 → D+14) | Rollout Plan | Not Started | — | Sep 1, 2026 |
| IDEA brand launch video (CEO-led, ~2 min) | Rollout Plan | Not Started | Lucien Etori | Sep 1, 2026 |
| Annual report redesign brief (first IDEA annual report) | Rollout Plan | Not Started | — | Oct 15, 2026 |
| All-hands run of show + AV plan | Rollout Plan | Not Started | Mohamed Ali | Aug 24, 2026 |
| Throughline presentation deck for all-hands | Rollout Plan | Not Started | Yamen Selim | Aug 24, 2026 |
| Ahmed opening announcement speech (all-hands, 2:00 PM Sept 14) | Rollout Plan | Not Started | Mohamed Ali | Sep 1, 2026 |
| Staff town hall — all-hands presentation with manager talking points + FAQ | Rollout Plan | Not Started | Mohamed Ali | Sep 7, 2026 |
| Coordinate simultaneous digital go-live — 2:00 PM ET trigger | Rollout Plan | Not Started | Mohamed Ali | Sep 14, 2026 |
| Obtain David's influencer list and establish single approved list with Lena/IRUSA | Rollout Plan | Not Started | Omar Salah | Aug 10, 2026 |
| Execute NDA / confidentiality agreements with endorsers | Rollout Plan | Not Started | Omar Salah | Aug 14, 2026 |
| Negotiate and sign formal endorsement agreements | Rollout Plan | Not Started | Omar Salah | Aug 17, 2026 |
| Endorser controlled pilot: leadership announcement amplification + one program story | Rollout Plan | Not Started | Omar Salah | Sep 1, 2026 |
| Endorser delivery instructions (post-launch content) | Rollout Plan | Not Started | — | Sep 7, 2026 |
| Endorser footage collected and edited | Rollout Plan | Not Started | Lucien Etori | Sep 17, 2026 |
| Endorsement content published on IDEA social channels | Rollout Plan | Not Started | — | Sep 21, 2026 |
| Prioritize procurement by category: launch-critical / event-critical / operational / deferrable | Rollout Plan | Not Started | — | Aug 1, 2026 |
| Scope HQ and regional signage, event backdrops, tablecloths, banners | Rollout Plan | Not Started | — | Aug 7, 2026 |
| Scope event booth materials (podium, donation boxes, step-and-repeat) | Rollout Plan | Not Started | — | Aug 10, 2026 |
| All swag orders placed (badges, apparel, totes, notebooks, FD booth materials) | Rollout Plan | Not Started | — | Aug 14, 2026 |
| Centralized vendor specifications to prevent regional inconsistency | Rollout Plan | Not Started | — | Aug 14, 2026 |
| Inventory legacy branded materials and disposition policy | Rollout Plan | Not Started | — | Aug 17, 2026 |
| Contingency stock and temporary overlays for events before permanent materials arrive | Rollout Plan | Not Started | — | Aug 17, 2026 |
| Donor mail supplies ordered (envelopes, business reply mail) | Rollout Plan | Not Started | — | Aug 24, 2026 |
| Event collateral orders placed (banners, signage, pull-ups, tablecloths) | Rollout Plan | Not Started | — | Aug 24, 2026 |
| Update signage, stationery, procurement templates, property management records | Rollout Plan | Not Started | — | Aug 24, 2026 |
| Pack and ship all swag to Virginia venue | Rollout Plan | Not Started | — | Sep 7, 2026 |
| Event collateral for MAS (booth, signage, experiential) | Rollout Plan | Not Started | — | Dec 1, 2026 |
| Complete list of active projects, implementing partners, agreements, signage, beneficiary-facing materials | Rollout Plan | Not Started | — | Aug 10, 2026 |
| Classify each partner by transition risk (immediate legal / courtesy notice / contract amendment / no action) | Rollout Plan | Not Started | — | Aug 17, 2026 |
| Partner-facing transition letters and translated materials | Rollout Plan | Not Started | — | Sep 1, 2026 |
| Track partner outreach acknowledgement and required follow-up | Rollout Plan | Not Started | — | Sep 1, 2026 |
| Confirm restricted grants, banking instructions, program approvals continue without interruption | Rollout Plan | Not Started | — | Sep 7, 2026 |
| Pre-Ramadan campaign build | Rollout Plan | Not Started | — | Jan 15, 2027 |
| Ramadan creative and landing pages approved (6 weeks before start) | Rollout Plan | Not Started | — | Feb 1, 2027 |
| Legal and ethics review — disclosure compliance, no undisclosed sponsorship | Marketing Plan | Not Started | — | Aug 17, 2026 |
| Website / SEO: transition hub, FAQ, CEO video, redirect map, metadata, analytics | Marketing Plan | Not Started | Yamen Selim | Aug 24, 2026 |
| Dollar-amount media protocol for gala announcements | Marketing Plan | Not Started | Omar Salah | Aug 1, 2026 |
| Quarterly gala program — 4 galas/year structure and calendar | Marketing Plan | Not Started | Omar Salah | Aug 10, 2026 |
| Events / regional: stage script, signage, booth kit, content capture brief, post-event follow-up | Marketing Plan | Not Started | — | Sep 1, 2026 |
| Quarterly gala Q4 2026 venue and partner selection | Marketing Plan | Not Started | Omar Salah | Sep 1, 2026 |
| Quarterly gala production standard operating procedure | Marketing Plan | Not Started | Bushra Salah | Sep 15, 2026 |
| Event calendar through year-end (year-end giving, MAS follow-up, Q1 prep) | Marketing Plan | Not Started | Omar Salah | Oct 1, 2026 |
| Press / earned media: press kit, spokespeople, Q&A, media contact list | Marketing Plan | Not Started | — | Sep 1, 2026 |
| Adversarial media monitoring — Middle East Forum, Washington Times, Ways and Means, IRW counsel | Marketing Plan | Not Started | Bushra Salah | Sep 14, 2026 |
| Brand sentiment monitoring — Arabic and English social + WhatsApp ambassador pulse | Marketing Plan | Not Started | — | Sep 15, 2026 |
| Audit current paid media spend, channels, historical ROAS/CAC | Marketing Plan | Not Started | Mohamed Ali | Jul 31, 2026 |
| Paid media: prepare suppression lists and pixel verification | Marketing Plan | Not Started | — | Aug 24, 2026 |
| Paid media: brand-defense search campaign setup (Google Ads) | Marketing Plan | Not Started | — | Sep 1, 2026 |
| Paid media: Meta launch campaign plan and creative variants | Marketing Plan | Not Started | — | Sep 1, 2026 |
| Paid search defense live (launch day) | Marketing Plan | Not Started | — | Sep 14, 2026 |
| Core humanitarian evergreen campaign (acquisition around high-performing causes) | Marketing Plan | Not Started | — | Sep 15, 2026 |
| Brand search defense campaign — always-on (Google Ads) | Marketing Plan | Not Started | — | Sep 15, 2026 |
| Retargeting and recovery campaign (always-on) | Marketing Plan | Not Started | — | Sep 15, 2026 |
| Confirm content production resources (footage inventory, CEO availability, field stories) | Marketing Plan | Not Started | Lucien Etori | Aug 1, 2026 |
| Develop content pillar framework (7 pillars: Continuity/trust, Development/empowerment, Faith in action, American Muslim identity, Proof of impact, People of IDEA, Campaign/emergency) | Marketing Plan | Not Started | Lucien Etori | Aug 10, 2026 |
| Organic social: launch grid, short-form video, quote cards, FAQ clip series, field content system | Marketing Plan | Not Started | Lucien Etori | Aug 24, 2026 |
| Produce Week 1 launch content sequence (T–14 to T–1) | Marketing Plan | Not Started | Lucien Etori | Aug 24, 2026 |
| Confirm media/content capture plan for Africa trip (IShowSpeed streaming throughout) | Marketing Plan | Not Started | Lucien Etori | Sep 1, 2026 |
| Post-launch content series (D+1 to D+14): what changes / what stays, recurring donor reassurance, FAQ clips, field impact | Marketing Plan | Not Started | Lucien Etori | Sep 7, 2026 |
| Produce launch day content package (morning + afternoon) | Marketing Plan | Not Started | Lucien Etori | Sep 7, 2026 |
| Social identity switch — all platforms simultaneously | Marketing Plan | Not Started | — | Sep 14, 2026 |
| Evergreen content series (D+15 to D+45): acquisition creative, regional stories, influencer content, donor conversion | Marketing Plan | Not Started | Lucien Etori | Sep 21, 2026 |
| Draft Africa influencer trip proposal document | Marketing Plan | Not Started | Omar Salah | Aug 1, 2026 |
| Confirm influencer program budget and compensation model | Marketing Plan | Not Started | Omar Salah | Aug 1, 2026 |
| Dollar-amount media protocol for influencer campaigns | Marketing Plan | Not Started | Omar Salah | Aug 1, 2026 |
| Establish single approved influencer list with Lena and IRUSA stakeholders | Marketing Plan | Not Started | Omar Salah | Aug 10, 2026 |
| Anchor talent outreach — route through foundations, not agents | Marketing Plan | Not Started | Omar Salah | Aug 10, 2026 |
| Define project grant structure for Africa trip | Marketing Plan | Not Started | Omar Salah | Aug 10, 2026 |
| Influencer pilot performance report (reach, engagement, donor conversion, cost per donor) | Marketing Plan | Not Started | Omar Salah | Oct 1, 2026 |
| Influencer ongoing ambassador program | Marketing Plan | Not Started | Omar Salah | Oct 15, 2026 |
| Confirm marketing objectives and KPI framework | Marketing Plan | Not Started | Omar Salah | Jul 31, 2026 |
| Confirm marketing campaign calendar (year-end, MAS, send limits, Ramadan workback) | Marketing Plan | Not Started | Mohamed Ali | Aug 1, 2026 |
| Email / SMS: segmentation, suppression, send calendar, QA checklist | Marketing Plan | Not Started | Mohamed Ali | Aug 17, 2026 |
| Email wave 1 — segmented donor announcement | Marketing Plan | Not Started | Mohamed Ali | Sep 14, 2026 |
| Marketing measurement dashboard live (fundraising, digital, email, brand, content, operations, donor trust) | Marketing Plan | Not Started | Yamen Selim | Sep 14, 2026 |
| Monthly giving acquisition campaign | Marketing Plan | Not Started | — | Sep 15, 2026 |
| Long-term development campaign (differentiate IDEA's strategic direction) | Marketing Plan | Not Started | — | Oct 1, 2026 |
| Domestic impact campaign (American roots and local service) | Marketing Plan | Not Started | — | Oct 1, 2026 |
| Pre-Ramadan audience building and creative testing | Marketing Plan | Not Started | — | Jan 15, 2027 |
| Ramadan 2027 integrated campaign — email, SMS, paid, social, events, partners, donor stewardship | Marketing Plan | Not Started | — | Mar 1, 2027 |
| Define meeting duration standard (25/55 minutes to allow breaks) | Interim Ops | Done | Lucien Etori | Jul 22, 2026 |
| Update rollout plan in repository with Sept 14 re-baseline and three-bucket structure | Interim Ops | In Progress | Mohamed Ali | Jul 22, 2026 |
| Executive readout — three-bucket summary page (for Friday board meeting) | Interim Ops | In Progress | Yamen Selim | Jul 25, 2026 |
| Share executive readout draft with Lucien for feedback | Interim Ops | Not Started | Yamen Selim | Jul 25, 2026 |
| Confirm three-day office mandate (Mon/Wed/Thu — Omar, Mohamed, Bushra) | Interim Ops | Done | Omar Salah | Jul 28, 2026 |
| Confirm daily 15-minute core stand-up schedule (priorities, blockers, approvals) | Interim Ops | Not Started | Mohamed Ali | Jul 28, 2026 |
| Establish weekly executive checkpoint (decisions, red risks, budget, timeline) | Interim Ops | Not Started | Omar Salah | Jul 31, 2026 |
| Set up ClickUp intake board for all marketing requests | Interim Ops | Not Started | Mohamed Ali | Jul 31, 2026 |
| Document intake and triage process (accept / clarify / schedule / combine / decline — 1 business day) | Interim Ops | Not Started | Mohamed Ali | Jul 31, 2026 |
| Establish weekly integrated planning meeting (Marketing, FD, Programs, DEA, IT, Finance) | Interim Ops | Not Started | Mohamed Ali | Jul 31, 2026 |
| Establish 30-minute department clinic schedule (Marketing + department owner — Finance prioritized) | Interim Ops | Not Started | Mohamed Ali | Jul 31, 2026 |
| Team weekly planning (Sundus and/or Mariam) | Interim Ops | Not Started | — | Aug 1, 2026 |
| Establish approval model matrix — content type → required approvals | Interim Ops | Not Started | Mohamed Ali | Aug 1, 2026 |
| Weekly reporting template (shipped work, next 7-day plan, requests status, budget, performance, decisions, risks) | Interim Ops | Not Started | Mohamed Ali | Aug 1, 2026 |
| Define prioritization scoring model (legal necessity, revenue impact, fixed date, audience reach, strategic alignment, effort, dependency risk) | Interim Ops | Not Started | Mohamed Ali | Aug 1, 2026 |
| C-suite monthly reporting cadence (Omar and Lucien as primary POCs) | Interim Ops | Not Started | Omar Salah | Aug 1, 2026 |
| No-production-without-brief rule — enforce named owner, final brief, approver, due date, source materials | Interim Ops | Not Started | Mohamed Ali | Aug 1, 2026 |
| Management bi-weekly check-in (Mohamed and/or Bushra) | Interim Ops | Not Started | Mohamed Ali | Aug 1, 2026 |
| Define consolidated feedback process (no serial, conflicting review chains) | Interim Ops | Not Started | Mohamed Ali | Aug 1, 2026 |
| Document service-level agreements (SLAs) for all request types | Interim Ops | Not Started | Mohamed Ali | Aug 1, 2026 |
| Create master campaign calendar and send conflict checker | Interim Ops | Not Started | Bushra Salah | Aug 10, 2026 |
| Tag reusable assets; archive all shipped work with naming convention | Interim Ops | Not Started | Mohamed Ali | Aug 10, 2026 |
| Establish analytics and tracking confirmation step before any release | Interim Ops | Not Started | Yamen Selim | Aug 10, 2026 |
| On-call coverage plan for Sept 14 launch day | Interim Ops | Not Started | Mohamed Ali | Sep 7, 2026 |
| Launch war room setup — staffed, issue log live, executive pulse reporting | Interim Ops | Not Started | Mohamed Ali | Sep 10, 2026 |
| Success thresholds monitoring (go/no-go limits for downtime, failed payments, cancellations, deliverability) | Interim Ops | Not Started | Mohamed Ali | Sep 14, 2026 |
| Post-production lessons log — performance and learning capture for all major launches | Interim Ops | Not Started | — | Sep 21, 2026 |
| Weekly executive performance dashboard (work shipped, next-week plan, budget, campaign metrics, risks) | Interim Ops | Not Started | Mohamed Ali | Sep 21, 2026 |
| Procurement and physical asset tracking (quantities, delivery locations, contingency stock) | Interim Ops | Not Started | — | Sep 15, 2026 |