IDEA launch
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IRUSA
IDEA
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Foundation
0/1
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Confirm content production resources (footage inventory, CEO availability, field stories)
Content
LE
Lucien Etori
High
Not Started
Aug 1
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Build Readiness
0/6
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Develop content pillar framework (7 pillars: Continuity/trust, Development/empowerment, Faith in action, American Muslim identity, Proof of impact, People of IDEA, Campaign/emergency)
Content
LE
Lucien Etori
High
Not Started
Jul 21 – Aug 10, 2026
Organic social: launch grid, short-form video, quote cards, FAQ clip series, field content system
Content
LE
Lucien Etori
High
Not Started
Aug 17 – 24, 2026
Produce Week 1 launch content sequence (T–14 to T–1)
Content
LE
Lucien Etori
High
Not Started
Aug 14 – 24, 2026
Produce launch day content package (morning + afternoon)
Content
LE
Lucien Etori
Critical
Not Started
Aug 26 – Sep 7, 2026
Post-launch content series (D+1 to D+14): what changes / what stays, recurring donor reassurance, FAQ clips, field impact
Content
LE
Lucien Etori
High
Not Started
Aug 29 – Sep 7, 2026
Evergreen content series (D+15 to D+45): acquisition creative, regional stories, influencer content, donor conversion
Content
LE
Lucien Etori
High
Not Started
Sep 9 – 21, 2026
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Controlled Transition
0/3
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Confirm media/content capture plan for Africa trip (IShowSpeed streaming throughout)
Content
LE
Lucien Etori
High
Not Started
Aug 17 – Sep 1, 2026
IDEA brand launch video (CEO-led, ~2 min)
1/3
Content
LE
OS
Critical
Not Started
Aug 13 – Sep 1, 2026
Social launch grid (sequence: launch morning → afternoon → D+1 → D+14)
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High
Not Started
Aug 12 – Sep 1, 2026
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Public Launch
0/1
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Social identity switch — all platforms simultaneously
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Critical
Not Started
Sep 14
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Sustain
0/1
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Annual report redesign brief (first IDEA annual report)
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Normal
Not Started
Oct 15
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