IDEA launch
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Foundation
0/2
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Confirm marketing objectives and KPI framework
Marketing Strategy
OS
Omar Salah
High
Not Started
Jul 31
Confirm marketing campaign calendar (year-end, MAS, send limits, Ramadan workback)
Marketing Strategy
MA
Mohamed Ali
High
Not Started
Aug 1
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Build Readiness
0/4
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Email / SMS: segmentation, suppression, send calendar, QA checklist
Marketing Strategy
MA
Mohamed Ali
High
Not Started
Aug 9 – 17, 2026
Monthly giving acquisition campaign
Marketing Strategy
Assign
Normal
Not Started
Sep 15
Domestic impact campaign (American roots and local service)
Marketing Strategy
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Normal
Not Started
Oct 1
Long-term development campaign (differentiate IDEA's strategic direction)
Marketing Strategy
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Normal
Not Started
Oct 1
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Public Launch
0/1
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Email wave 1 — segmented donor announcement
Marketing Strategy
MA
Mohamed Ali
Critical
Not Started
Sep 14
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Stabilize
0/1
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Marketing measurement dashboard live (fundraising, digital, email, brand, content, operations, donor trust)
Marketing Strategy
YS
Yamen Selim
High
Not Started
Aug 30 – Sep 14, 2026
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Sustain
0/4
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Pre-Ramadan campaign build
Marketing Strategy
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High
Not Started
Dec 27, 2026 – Jan 15, 2027
Pre-Ramadan audience building and creative testing
Marketing Strategy
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High
Not Started
Jan 5 – 15, 2027
Ramadan creative and landing pages approved (6 weeks before start)
Marketing Strategy
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Critical
Not Started
Jan 23 – Feb 1, 2027
Ramadan 2027 integrated campaign — email, SMS, paid, social, events, partners, donor stewardship
Marketing Strategy
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Critical
Not Started
Feb 14 – Mar 1, 2027
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