IDEA launch
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Paid Media
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Foundation
0/1
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Audit current paid media spend, channels, historical ROAS/CAC
Paid Media
MA
Mohamed Ali
High
Not Started
Jul 31
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Build Readiness
0/6
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Paid media: prepare suppression lists and pixel verification
Paid Media
Assign
Normal
Not Started
Aug 24
Paid media: brand-defense search campaign setup (Google Ads)
Paid Media
Assign
High
Not Started
Aug 18 – Sep 1, 2026
Paid media: Meta launch campaign plan and creative variants
Paid Media
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Normal
Not Started
Sep 1
Retargeting and recovery campaign (always-on)
Paid Media
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High
Not Started
Sep 7 – 15, 2026
Core humanitarian evergreen campaign (acquisition around high-performing causes)
Paid Media
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Normal
Not Started
Sep 15
Brand search defense campaign — always-on (Google Ads)
Paid Media
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High
Not Started
Sep 5 – 15, 2026
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name
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task
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Public Launch
0/2
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Launch ROAS monitoring dashboard — real-time
Paid Media
YS
Yamen Selim
Normal
Not Started
Sep 14
Paid search defense live (launch day)
Paid Media
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High
Not Started
Sep 14
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Stabilize
0/1
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Post-launch attribution report (4-week)
Paid Media
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Normal
Not Started
Oct 14
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