Rollout plan

Jul 1, 2026 – Aug 10, 2026

Internal approvals, legal name filing, trademark search, and governance. The eight gates are decided here before any external work begins.

Jul 10, 2026 – Sep 7, 2026

All brand and digital assets built in staging — website, email, donor systems, print. Nothing goes public.

Aug 24, 2026 – Sep 13, 2026

Internal cascade: every staff member is told before the public sees it. Supplier and partner letters go out under embargo.

Sep 14, 2026 – Sep 14, 2026

September 14, 2026, 2:00 PM ET. The site goes live, the press release drops, and the campaign starts in one moment.

Sep 15, 2026 – Oct 15, 2026

Watch adoption, answer donor and partner questions, redirect legacy materials, and run re-engagement.

Oct 1, 2026 – Mar 30, 2027

Long-term integration of the IDEA brand, Ramadan 2027 planning, and handoff to the internal brand team.